The Development and Status Quo of Foshan Ceramics

Building ceramics (tiles) is the main pillar industry in Foshan`s building materials industry. Foshan is the largest architectural ceramics production base in the country and even in the world. “Foshan Ceramics” sings throughout the country and is well-known throughout the world. In 2016, the State Administration of Quality Supervision evaluated the Foshan ceramic brand as 42.956 billion yuan, with a potential value of 82.574 billion yuan.

The Development and Status Quo of Foshan Ceramics

Foshan architectural ceramics originated from "Shiwan Ceramics", which has a history of thousands of years and precipitated a large amount of culture. As early as the Ming and Qing Dynasties, they enjoyed the reputation of "Shiwanwa, Jiatianxia." Shiwan is dominated by "pottery," and is known as the "southern pottery capital." In the early days of the liberation, Shiwan Ceramics has developed into a product category of art ceramics, daily-use ceramics, garden ceramics, architectural ceramics, sanitary ceramics, and industrial ceramics. It has become the same name as Jiangxi Jingdezhen, Hebei Tangshan, Hunan Liling, and Jiangsu Yixing. One of the important producing areas of domestic ceramics.

In the early 1980s, Shiwan Ceramics began to adjust its large-scale product structure and develop architectural sanitary ceramics, while artistic ceramics and daily-use ceramics saw significant shrinkage. In the early 1990s, state-owned enterprises began to undergo restructuring, and a large number of township and village enterprises and private enterprises emerged. The industry radiated to Nanzhuang, Xiqiao, Guanyao, and Leping, covered Foshan, and many outstanding private-owned brand enterprises emerged.

In 2001, due to commercial factors, individual companies valued the advantages of natural gas in Sichuan, Foshan Ceramics appeared in the first batch of outward expansion (transfer) of enterprises, investment in Sichuan Jiajiang and surrounding areas to build factories. In 2003, Nanhai, Shunde, Gaoming and Sanshui withdrew from the market. Under such circumstances, Foshan Ceramics made corresponding structural adjustments. As a result, Foshan ceramics companies began to look for new living conditions in the surrounding areas, there has been a second round of industrial transfer, after 2005, began to invest in factories in Qingyuan, Heyuan, Enping, Zhaoqing and other places.

After 2006, the production scale of Foshan`s (local) architectural ceramics reached its peak. At that time, there were more than 500 ceramic enterprises, more than 1,200 production lines, and a production capacity of nearly 1.5 billion square meters per year, accounting for nearly half of the country`s total production. At the same time, with the improvement of the status of Foshan`s commercial center, the government put forward industrial rectification, forced by environmental protection and cost pressures, Foshan Ceramics began the third round of industrial transfer, adjacent to Jiangxi, Guangdong has become a hot spot for Foshan ceramics, formed today New pattern of building sanitary ceramics industry in China. In Guangdong Province, in addition to Foshan, Qingyuan, Heyuan, Zhaoqing, and Enping have four major production bases.

Today, Foshan Ceramics has a wide range of products, including polished tiles, antique tiles, microcrystalline tiles, interior wall tiles, exterior wall tiles, square tiles, and street bricks. It is exported to more than 100 countries and regions in the world, and it is at the domestic level. There are tens of thousands of dealers. The total output is about 2 billion square meters per year, the total output value is over 100 billion yuan per year, the output accounts for more than 30% of the country, and the export volume accounts for over 70% of the country. There are 62 enterprises above designated size in Foshan, more than 330 production lines, and more than 100,000 employees, forming a complete industrial chain such as tile production, equipment manufacturing, chemical manufacturing, product research and development, and logistics and transportation.

At present, Foshan Ceramics is at the forefront of the country in terms of product quality, production equipment, marketing, export trade, brand building, corporate management, environmental protection, clean production, technological innovation, product design, and talent quality. There are a large number of well-known brands such as Mona Lisa, Dongpeng, New Pearl, New Runcheng, Shuncheng, Hongyu, Bode, Jianyi, Oushenuo, and Irwin.

At this point, Foshan ceramics (tiles) has obtained one provincial and municipal government quality award at the same time; 41 Chinese reputed trademarks, 72 provincial famous trademarks, and 45 provincial brand-name enterprises; identified enterprise technology centers and projects. There are 43 technical centers, including 2 at the national level, 20 at the provincial level, 23 at the municipal level, and a large number of district-level ones. Each year, a batch of patents are authorized by the state. The scientific achievements, new products and new technologies passed through the appraisal are even more fruitful. Tired. All enterprises started clean production, and passed the government acceptance, and the end-of-pipe management reached the national environmental protection standard.

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